14 e-commerce website design tips to increase sales

More and more companies are turning to the digital world every day. The seller and the consumer are now online. With the growing demand for e-commerce web development, there are a few things to consider before you get started. Here are 14 e-commerce website design tips to increase sales:

1. Responsiveness to increase sales on e-commerce website

People want convenience, they won’t waste time figuring out a complex situation when there are literally hundreds of thousands of simple solutions available on the internet. The most important thing to keep in mind when developing your e-commerce site is to make it responsive. People are always on the phone. It is important to design your website so that it is convenient for them to use on a mobile screen.

2. Cleanliness and ease

Your website should be eye-catching and aesthetic to appeal to your target audience, but not too complex for the sake of beauty. If it’s too complex, the user can get angry and leave your website before they’ve even seen your product. Your website should look great but be easy to navigate and use.

To make things easier, your visitor should be able to get a clear and concise picture of your company and your product when visiting your site. Your products should be easy to find. Avoid jargon and complex words.

3. Call to Action

Your call-to-action buttons should be easy to use and find so your visitor doesn’t feel like they’ve wasted their time looking for products they can’t even buy. Avoid unnecessary advertising and fake call-to-action buttons. Help your visitors with a live chat option or a defined location to submit their requests.

4. Increase sales on e-commerce website using visual images

As the saying goes: “A picture is worth a thousand words.” Well, that is something that you have to follow religiously. Use HD and clear pictures of your products, a visitor should know what they are spending their money on. Use different techniques like the 360-degree view to make it more attractive and clear. Whenever possible, use product videos to increase your sales opportunities.

5. Product information

This is the most important point that beginners usually ignore. Nobody is going to spend their money on something they have no idea about. Try to answer all the necessary questions, give a clear description, including product material, quality, and any other factors that may influence the purchase decision. Promote your product, but don’t get lost. You can also post blogs or videos that are relevant to the product. Add “things you might like” or “similar products” to show that you have a wide range of products and meet consumer needs.

6. Ratings and reviews

It is very rare for a customer to go to a website without thorough research and make a blind purchase. To increase your sales opportunities and make your visitors’ experience easier, including a rating and review section. This gives your visitors the confidence that they otherwise lack when visiting a new website. It becomes a reliable source for your customers and greatly increases your sales opportunities.

7. Efficient and fast verification

Customers absolutely hate clicking a bunch of pages when checking out. If it’s unnecessarily long and complex, there is a 99% chance the customer will change their mind halfway. Add simple options to log in or verify as a guest, add simple checkout and checkout options.

8. Personalization

Thousands of sellers are selling the same products as you. Now it’s up to you to give your customers the key factor that will make them choose you. Personalize your website and give it a unique look. Offer your visitors a personalized experience, add your personalized features and make them feel special. Organize a personalized list and preference items based on your previous actions, like “The customer bought this too” or something like that.

9 – Give users the chance to filter products

Regarding search bars, you can promote your e-commerce site’s search features by making filters available. It is a bad thing to find the perfect pair of shoes online only to know your size is not available on the store.

The ideal way to avoid this pitfall is to allow users to filter your products. Common search filters are price, brand, size, and color.

This gives users the chance to search your website for the products they need. Moreover, ensuring the results the users see are as specific as possible to what they desire. Make the navigation process as flexible as possible.

You can add “filter by” section on the top of your webpage. Also, the footwear category of the website can consist of additional filters including brands and more.

This webpage is also a good instance of some of the other e-commerce web design tactics. These tactics include: putting a search bar on the top by the menu bar, a clickable logo on the top-left corner, and a view cart button.

10 – Honesty in pricing products and services

Designing a good e-commerce website requires honesty in pricing the services or products that you will sell. It is important to be upfront and make the information easy for visitors to find on your website.

Don’t try to deceive or trick your website visitors by burying pricing information. Thus the visitors can easily find the pages of your website.

You have to apply this rule to shipping. Be honest about both the shipping costs on your products and the shipping policies. Perhaps your customers want to know such information.

Practical studies ensure that showing shipping information too late in the purchase process causes increased cart abandonment rates. Help your customers to see the total cost of a product, including shipping before making a purchase.

11- Avoid complicated checkout process

Quick simple checkout process leads to lower cart abandonment rates
There are some easy ways to make easy checkout process on your e-commerce site.

The first: Allow users to check out as a guest.
People are suspicious because there is too much information required of them to make a purchase.

Creating a whole account on your site can turn them away faster than you can say “cart abandonment”.
Request only the necessary information like a shipping address, name, and payment information.

If your product or service is fully digital, don’t ask for an address since it won’t be being shipped anywhere.

The second: be sure to plainly state your payment gateways and the payment options they can select from like:

Using PayPal, bank transfer, Payoneer, credit card, etc.
Don’ worry if your cart abandonment rates still high. Studies state that only about 2% of an e-commerce store’s visitors will buy on their first visit to the site.

Retargeting campaigns can persuade people to come right back to your site and finish their purchase.

12- Creating Thank you pages for more sales on your

When someone buys from your website, they should be redirected to a thank you page. You have to create this page for two important reasons:

First of all, order confirmation or thank you page enables you to properly track conversions through social media ads.

Secondly, it increases users’ confidence that their purchase has gone through. In addition, it helps the users to know that you value their business.

13 – Including FAQ page on e-commerce website to increase sales

Tired of answering customer inquiries constantly?
Including an FAQ page on your website’s navigation menu helps you to face the flow of product questions. Also, it can increase trust in your website visitors.

Thus FAQ page makes your visitors realize your effort for being frank with your products and services. People know you are serious when you answer queries.

They suggest that your customer service skills are good and you help people to find the information they want:

1- Creating an easily accessible list of answers to common questions concerning your brand makes you an expert.

2- Building trust in potential customers that you totally understand your own product.

3- People probably buy from a reputable and knowledgeable company

In addition, the FAQ pages can promote site navigation using hyperlinks that link out to proper pages of your website.

14- Compatible branding to increase sales on e-commerce website

It is very important to use popular e-commerce web design conventions to optimize your website. But consider compatible branding within all pages of your site that makes easy standing out.

Make sure your logo is seen on all pages of your site. Keep both color schemes and fonts compatible and on brand.No one clicks onto a page of a website only to ask if they access a new website entirely.

Keeping the same navigation menu and design scheme within each page demonstrate a compatible and trustworthy image.

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