A successful Advertising campaign on Facebook can be a very profitable method of building an audience. But you need to make sure that your advertising is optimized.
Facebook is arguably the most popular and influential social marketing network of all time. Thanks to the brilliant Harvard Mark Zuckerberg and this great innovation, connecting with people all over the world was possible, easy and so fun.
The advantage of advertising on Facebook is the flexibility of your ads. You can customize your ads to only be shown to specific groups or segments of people. In other words, It depends on the information in their profile or based on gender, location, or personal preference.
Facebook is also used by various business owners and online marketers to promote their business. The sheer volume of people using Facebook as a valuable market
The good thing about Facebook is that you can adapt to the dynamics of the users. You can make a successful Facebook advertising campaign interesting to easily attract your target campaign.
So are you ready to dominate this very influential website and be successful in Facebook advertising? Here are the simple guidelines to use for your campaign:
But your Facebook advertising has to be right from the start, otherwise, you will lose money.
Here are 18 steps for optimizing your Facebook advertising campaign:
1. Use a colorful frame around your picture to make it stand out
Every time you log in to Facebook you will see these ads in the right column. But your eye is trained to focus on your timeline rather than actually wandering to the right of the page. Using a technique like adding a bold red or colored frame around your photo will draw attention to your ad. It increases the chances of a new subscriber clicking on your profile.
2. Use a video as an advertisement
3. Spread your advertising on the fan pages of your competitors or complementary companies
Studies have shown that video is one of the most effective ways to promote a product. In other words, lots of people have a tendency to click on videos. Most importantly, to have a video that talks about your business, use the link to the video as a Facebook advertisement.
When you have competitors running a business similar to yours, there is no better audience than subscribers. Those subscribers who you know have a legitimate interest in your business. Showing your ad on your competitor’s or a complementary company’s fan pages is effective. Also, It is a great way to attract the right subscribers to your website.
4. Consider advertising in the evening
Parties can be cheaper and more advantageous to advertise for several reasons. First, you have less competition because many companies’ budgets run out during the day. Second, while a lot of people check their Facebook during the workday, they tend to be less focused. In the evening more people are likely to spend time surfing Facebook and have longer attention spans.
5. Use a QR code as an advertisement instead of a picture
If QR codes did not work as expected, using QR codes as a promotional image could earn you free advertising. When someone scans your code with their smartphone, you don’t pay for the click. This could definitely be a key to expanding your budget.
6- Know your goals to ensure a successful Facebook Advertising campaign
Make sure you know what you want your campaign to achieve. Is it about product sales, listings, or “Likes” on your Facebook page? If you don’t know your goals, you don’t know whether your campaign was successful or not.
7- Who is your target audience?
Before creating your ad, you need to decide who to contact. Facebook is very effective to target your marketing to people on Facebook based on their preferences, status, gender, location, etc. This targeted advertising ensures that your ad reaches your target demographic.
Above all, Facebook advertising is a great way to create advertisements for your target audience. You can reach people based on where they live, their gender, and their age. Your advertising is based on the interests of your target group and their job titles. Make sure you know who to communicate with.
8- Get your message across for successful Advertising campaign on Facebook
You only have 25 characters for the title and 135 characters for the text, so your ad should get to the point quickly. What do you offer? What is the main benefit of your product and service that will get your target audience to click on your ad?
9 – Have a strong image
Your ad must contain an image. The aspect ratio is a landscape shape (4: 3 or 16: 9). The recommended size is 80 pixels high x 110 pixels wide. Choose your picture carefully. Make sure your picture matches your ad text. Moreover, don’t use an image that is so cluttered and loaded that you can’t see it.
10 – Successful Facebook Advertising campaign needs creating a relevant landing page
When someone clicks your ad, you can send it to a landing page outside of Facebook. Or to a specific Facebook page, event, app, or group. Your ad and the page you send to someone should be relevant to one another. The more similar the two are, the more likely they are to respond to your ad.
11- Successful Advertising campaign on Facebook needs to define your budget
You need to have a defined budget and time frame for your campaign. There are two options for the Facebook advertising fee. To clarify, you can select a daily budget or a budget for the duration of your campaign. Setting auction price requires entering a specific maximum auction price or opting for Facebook’s suggested auction price. You can pay as cost per click (CPC) or thousand impressions (CPM).
12-Know the terms and conditions
Before starting any Facebook advertising campaign, you should first familiarize yourself with the website terms and conditions . You have to know what is forbidden to be guided in your campaign. This information enables you to avoid being blocked or even terminated. As the top-performing social networking site, Facebook maintains its reputation for being user-friendly, so spam is strictly prohibited.
13- Set up a profile for successful Facebook Advertising campaign
Your Facebook profile represents not just the company, but the entire company. You need to fill your Facebook profiles with correct and genuine personal information. Thus, you will look professional on Facebook.
Make sure to attach a picture so people don’t think your company is a fake. You can upload your company logo, company name, or a picture that describes the nature of your company.
14-Creating short and business-related URL
Now create a URL when launching your Facebook ad as this will be the address of your ad page. Remember that the URL should be short and business-related. Also, the URL should be easy to remember as online users will remember it when they visit your website again.
That is to say, it is important to make your ad copy with care as you will display this promotional material throughout the site. Your ad text should contain the corporate image. The phrases used should be fun and memorable to grab people’s attention.
Identifying your target demographics is helpful for achieving high-quality conversion rates.
17-Setting the uration for successful Advertsing campaign on Facebook
Setting the duration saves you money. You can set the specific times of the day that you want your ad to appear.
And finally, before making the payment, review the entire campaign. Review from the profile to the ad text and the details. Thus, you can flag items that need improvement or change.
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