In few years, Instagram has become a great marketing tool that savvy entrepreneurs use. Since December 2020 Instagram has had over a billion active users. This means your market almost certainly uses Instagram and so do your competitors. Promoting coaching business now is not difficult by Instagram.
• 67% of American adults use Instagram. While it doesn’t have the reach of Facebook (yet), it’s definitely a platform to leverage.
• Younger customer base – over half of Instagram users are between 18 and 29 years old – if this is your market, Instagram is the place.
• 63% of users check their Instagram feed at least once a day, that’s a lot of glances on cell phones! In addition, there is double-digit annual growth in the platform but with no signs of slowing down.
Obviously, it’s time to start using Instagram and the power it promises as part of your overall marketing plan. Instagram is like a streamlined version of Facebook, with an emphasis on mobile visual sharing. Instagram is like any other social network where you interact with other users.
You can follow the users, comment, like, tag, and send private messages. Moreover, you can save the photos you see on Instagram. There are many filters that make Instagram so visually oriented. You can apply these filters to improve photos and videos.
With additional photo editing options, you can straighten the image, adjust brightness and warmth, and layer color. For videos, you can turn off the sound, select a cover frame, and trim the videos when using the iOS app.
Unique challenges in promoting coaching business by Instagram
Instagram presents some unique challenges, and these could make you wonder if it’s worth it. The most important are:
1) First of all, it is completely controlled by smartphones. Instagram is different from other platforms as you cannot post to it from your computer. In fact, you can’t even publish it through third-party apps. It is fully designed to attract cellphone users. In markets with high mobile usage (and let’s be honest, almost everywhere), Instagram is a given.
2) It’s also centered on the picture and the video. Unlike Facebook and Twitter where text updates are still the norm, Instagram needs photos. Text (called “captions” on Instagram) is secondary, but Instagram is very generous with its character limit. Keep in mind that images generally outperform text updates only on other platforms as well. Thus, It is a good thing to focus on images in your marketing.
How does Instagram work for promoting coaching business?
But Instagram isn’t just about photos. With the help of a company profile, you can highlight your brand’s mission and goals, showcase your products, capture leads, and increase sales. When you sign up for Instagram there is an Instagram personal profile option and then an Instagram for Business option.
It’s like Facebook, the personal profile is for personal use and the company profile is for submitting offers. If you already have a personal profile, you can easily convert it to a business profile or have both.
As an additional function, the company profile gives you access to analytics, which means that you can view statistics and demographic data of your followers and likes. It helps you understand who your target audience is and what they like. You can also pay to promote your posts, which you can’t with a personal Instagram account. You have to pay for people to see your business posts.
Instagram and Facebook to promote coaching business
You probably know that Instagram is owned by Facebook, which means that you can actually link the two platforms together to reach your Facebook audience as well as your Instagram audience. Running an ad on Facebook enables you to run ads on Instagram.
Or if you post content on Instagram, you can automatically post it on Facebook too. This will save you time and help keep your social media accounts consistent. How can you use Instagram for your marketing?
Here are 6 practical steps you can follow to promote your own business on Instagram:
Step 1: optimize your profile
As with any platform, Instagram asks you to create a personal and/or professional profile. Here new subscribers can find out more about you, who you serve, and what your personality looks like. This is your chance to shine … in 150 characters or less.
Step 2: Start building your Istagram community to enhance your coaching business
Instagram is above all a social network, so active participation in the community is essential. Try to find and follow the right people: influencers in your market and your dream customers. When you find these persons, start talking to them to build relationships.
The main goal of all social media is to attract your online community. Thus this community will subscribe to your list so that you are in control of how you interact with them. After all, any of these companies could go away tomorrow, leaving you empty-handed.
Step 3: Promoting coaching business needs Instagram hashtags
Perhaps more than other social networks, Instagram depends on hashtags to sort and categorize the content. Users interested in specific topics can “follow” certain hashtags just as you might follow other users. You can take advantage of the power of hashtags by using a smart combination of tags designed to help find and track your content:
1-The first hashtags to use are the most common types.
So if you share inspirational quotes, for example, which can include #inspirationalquotes, #inspiration, and #quote. That way, your content can be found by those looking for these broad topics. Not all members in this group will be your ideal client, but that’s good.
2-The second type of hashtag that you should use is one that is specific to your audience or niche.
#Podcasting, #WAHM, #virtualassistant, #businesscoach can get a more targeted market but with less frequent use.
3- Another type of hashtag that you might want to use is to simply request a follow-up.
These hashtags are #follow, #followme, and # follow4follow, among others.
Step 4: develop your brand
You are not alone to struggle with developing branding. It’s one of those things that seem so hazy and vague that it’s hard to point your finger at. Is it a logo? The colors on your website? Your motto? It’s all of that and more.
Here are some things to keep in mind when thinking about your brand. Well done, the branding makes every post, photo upload, and social media update instantly recognizable as yours. That’s what sets you apart from the thoughtful use of:
And for photos, this means that the composition, style, filters, and other elements are as consistent as possible.
Step 5: Create a content strategy for promoting your coaching business using Instagram
Perhaps you need to develop a content marketing strategy in case of using Instagram for your business. To do this, first, decide how often you want to post daily or weekly. Some trainers post once a week and others many times a day.
You have to be consistent regardless of the method you choose. And follow this content design guideline: Have a third of your posts related to your branding, a third to share content from influencers or your users, and a third to actually sell your product or service:
To help your followers to get to know you as a brand, state your values, your mission, and the “why”.
This includes reposting your followers’ posts (and, of course, giving them credit). Followers love when you repost their pictures. It makes them feel validated and valued by your brand. Reposting pictures of influencers will help you get noticed by them.
Selling messages shouldn’t be intrusive and should reflect your brand’s personality. Use lifestyle photos of your products and/or services to show them how your product or service would improve their lives. Using a content strategy in combination with a content calendar can keep you organized and help you present your content in a way that will benefit your business and your customers.
A content calendar has different formats such as an Excel spreadsheet, a Google Doc, or a WordPress calendar plugin. Also, there are a lot of content calendars available online. Choose one and use it to map your content depending on your marketing and content strategy.
There are also products like “The Ultimate Content Creation Toolkit” that help you find topics for your content, create a combined marketing and content strategy, and organize everything on a schedule for planning.
Step 6: Start (or join) a conversation
All social networks are about relationships. Ultimately, it’s not about making sales, getting more subscribers, or driving traffic. It’s about building a real connection with individual people. All of these other things – sales, traffic, and subscribers – are the result of your connections. And what’s the easiest way to connect and build a relationship?
Activate Instagram for promoting your coaching business with the following actions:
• Like and share content you touch.
• Appreciate those who inspire you.
• Follow the persons who have valuable things to say and share.
• You should say, do, and share valuable things.
In summary, Instagram is a social platform that you can use in spite of your products or services. It’s a simple but powerful platform to get engaged subscribers, targeted leads and additional sales. By creating an Instagram business profile and taking advantage of its many features, you have another way to stand out from a whole new audience.
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