The Covid-19 pandemic has caused bans and travel restrictions to be enforced around the world to face the disease. Thus many people have become less mobile and it has become difficult to make physical purchases. Every person had to build a good e-commerce website to manage his own business.
Therefore, online shopping has become popular around the world during the current pandemic. It is expected to increase even after the pandemic has ended. It follows that many e-commerce websites have been created to take advantage of this growing trend. As a result, recent growth in e-commerce has consistently overtaken that of traditional brick-and-mortar businesses.
In fact, many of these traditional companies, even the most established ones, have to go online to survive. However, many small businesses face strong competition from e-commerce companies and the unsustainable ones have sadly closed.
The success of e-commerce companies has had a great impact. Many people have started selling online using social media platforms such as Facebook, Snapchat, Instagram, or Tik Tok. But entrepreneurs want to get into e-commerce more than just using the social media platform. However, in order to start an e-commerce business, it is first necessary to start an e-commerce website.
Fortunately, there is a structured process for creating an e-commerce website. While a website developer is typically preoccupied with such a task, having the relevant knowledge could also help you create a website for your online business.
Just follow these 8 simple steps to build an e-commerce website from scratch:
1. Decide on the product niche for your shop
When you search on the internet, you have come across many e-commerce websites that sell a wide variety of products. However, there are also many similar websites that focus on selling a specific range of products or services. These products can be clothing, pet accessories, fashionable clothes, shoes, or travel packages.
In addition, there are other e-commerce websites that sell a wide variety of products such as smartphones, cameras, home appliances, housewares, sports and health items, lamps, laptops, books, etc. The latter is similar to a hypermarket where you can find almost anything – you name it, they have it.
For starters, decide what niche or type of service you want to sell or offer on your website. In making your decision, you should be aware of local demand for specific niche-related products. You should have specific high-demand services that are of interest to you.
Keep in mind that buyers typically prefer to purchase products or services from a local supplier. The local seller would generally offer easy payment methods, faster deliveries, and faster replacements for incorrect or defective items.
2. Decide on your business model As a future e-commerce entrepreneur
the first thing you need to do is decide on the business model that best suits your needs and budget. You can either sell your products only in your online shop or on marketplaces like Amazon, eBay, Etsy, etc.
If you choose the latter option, you don’t need to create your own website. All you have to do is create an account, list your products in the marketplace and start selling. You can also sell your products on both platforms in parallel.
3. Choose a domain name for your company
Once you have decided on your business model as an e-commerce online store, besides deciding on the niche and range of products to sell or the type of services you want to offer, you need to get a name domain name from each web hosting company to buy. A company like GoDaddy, Namecheap, Hostgator, etc.
Make sure the domain hyperlink is “HTTPS” to ensure data security on the network. Choose a domain name that is closely related to the product niche or services you have chosen. For example, if you only want to sell pet accessories, you can get a domain like “petaccessories.com” or “petaccessories.net”. It depends on availability.
The domain name is also considered your company name and should be easy to remember by your target group. A domain provides a brand for your business and makes it easy for your audience to connect with. Hosting the domain is very easy with the help of the web hosting company’s support team.
4. Choose an e-commerce platform
There are tons of e-commerce platforms out there these days. For example, Square Online, Weebly, Big Cartel, Constant Contact, BigCommerce, Wix, Shopify, Squarespace, WooCommerce, and more. Some come with a free plan while others come with a free trial, but for a limited time. Choose the one that is suitable for your budget and needs.
Additionally, make sure that the platform you choose is optimized for cellphone usability to benefit from the accelerated increase in using smartphones around the world. The online e-commerce platform can help you build your website with just a few simple steps.
5. Configure your e-commerce website
Your e-commerce site is your online store and needs a suitable theme to represent your brand. You need to set it up properly. Ensure that your prospects have a good browsing experience in terms of fast loading speed, seaworthiness, ease of use, etc. Your website should contain specific details about your product or service. Take care of high-quality images, good descriptions and prices, and opportunities for customers to leave reviews and ratings.
All of this should be included on your product page for potential customers to view. The customers want to buy on an informed decision and not in any way enticing them to buy. You need to get your website and its pages prominent as they represent your brand to your online customers.
6. Configure the payment gateway
For your online store, you need to set up a few payment options for your customers. Most platforms for building e-commerce stores already have functions that allow you to easily set up the payment gateway. The customer should be able to make payments through PayPal, credit card, debit card, online wallet, internet banking, etc.
7. Secure your e-commerce website by installing an SSL certificate
For all websites that transmit data online, including payment details, you must use a network connection protected by a Secured Security Layer (SSL). The SSL certificate protects your website from hackers and helps build trust between your customers.
8. Choose your shipping partner
Selling products on your e-commerce website needs to use shipping companies to ship the products to your customers. Choose the ones that are reliable and have a good track record of executing shipments on time. Also, the products of the lowest shipping cost to get the best deal to your customers and maximize your profits.
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